Out of the five senses, the sense of smell is considered the most influential on emotions, imagination, memory and dreams. Smells stimulate the brain directly and set off a chain reaction that can lead to action in your favor – when you smell, you feel!
As much as malodors and foul smell can quickly turn our positive emotion into a negative one pleasant smell can help you to enforce a brand’s appeal or a product’s efficacy – product that smells good are being perceived as working better!