From the Media
Articles
Right Cup is using the science of smell and taste to influence the flavor
Fast Company
“The Right Cup looks too good to be true. It’s a cup that wafts flavor aromas into your nose as you drink plain water, fooling you into thinking you’re actually downing a sugary beverage.
Sustainable brands
" A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. "
People.com
The scented cup that makes drinking water more enjoyable "this seemingly revolutionary cup..." These Fruit-Flavored Cups Trick You Into Thinking Water Tastes Like Juice could be the answer to getting your proper eight-glasses-per-day dose of H20".
Ingenious fruit-flavored cups may change the way we drink water forever. "Say goodbye to the days of adding in your own flavor to your water, because there's now a cup that pretty much does it for you, The Right Cup."
Entrepreneur
"If you’re trying to kick the soda habit and drink more water instead, The Right Cup for you might have just come along on Indiegogo."
Trend hunter
"The 'Right Cup' is a cup with a scented lining, which fools users into thinking they are drinking fruit juice instead of water."
Ingenious fruit-flavored cups may change the way we drink water forever. “Say goodbye to the days of adding in your own flavor to your water, because there’s now a cup that pretty much does it for you, The Right Cup.”
The scented cup that makes drinking water more enjoyable
“this seemingly revolutionary cup…” These Fruit-Flavored Cups Trick You Into Thinking Water Tastes Like Juice could be the answer to getting your proper eight-glasses-per-day dose of H20“.
“If you’re trying to kick the soda habit and drink more water instead, The Right Cup for you might have just come along on Indiegogo.”
“The Right Cup looks too good to be true. It’s a cup that wafts flavor aromas into your nose as you drink plain water, fooling you into thinking you’re actually downing a sugary beverage.
“The ‘Right Cup’ is a cup with a scented lining, which fools users into thinking they are drinking fruit juice instead of water.”
” A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. “
The cup contains a plastic liner that emits fruity aromas, making dull-but-essential-to-life water taste like a sugary drink.