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FROM THE MEDIA

“Cups that trick your taste buds”

Isaac Lavi is a multidisciplinary olfactory expert and a forerunner in the use of scent as an inherent element of daily products.
Read here about his pioneering scent solutions.

” A new cup will use aromas and a patented “sweet taste technology” to trick people who prefer sugary drinks into thinking they are drinking a fruit-flavored water. “

The Right Cup positions plain water as an alternative to sugary drinks

The cup contains a plastic liner that emits fruity aromas, making dull-but-essential-to-life water taste like a sugary drink.

“The ‘Right Cup’ is a cup with a scented lining, which fools users into thinking they are drinking fruit juice instead of water.”  

Ingenious fruit-flavored cups may change the way we drink water forever. “Say goodbye to the days of adding in your own flavor to your water, because there’s now a cup that pretty much does it for youThe Right Cup.”

“If you’re trying to kick the soda habit and drink more water instead, The Right Cup for you might have just come along on Indiegogo.”

Right Cup is using the science of smell and taste to influence the flavor

The scented cup that makes drinking water more enjoyable

“this seemingly revolutionary cup…”  These Fruit-Flavored Cups Trick You Into Thinking Water Tastes Like Juice could be the answer to getting your proper eight-glasses-per-day dose of H20“.