The Right Cup revolutionizes hydration by transforming plain water into a naturally flavored, zero-calorie experience, no additives, no sugar, no carbs.
We are extremely proud to introduce The Right Cup, our flagship innovation and the project closest to our hearts. After years of producing cutting-edge products for others, this is the very first time we have launched a scaled product to the global market under our own name.
The Right Cup revolutionizes hydration by transforming plain water into a naturally flavored, zero-calorie experience, no additives, no sugar, no carbs.
Flavor perception depends heavily on smell, which accounts for about 80% of the taste sensation. When you drink from The Right Cup, your nose detects the fruity aroma, your tongue senses a subtle sweetness secreted from the cup’s rim, and vivid colors engage your eyes.
This multi-sensory effect creates the impression of flavored water while keeping the purity of plain water intact.
Originally launched on Indiegogo, a crowdfunding platform, in November 2015, The Right Cup achieved tremendous success by surpassing its funding goal by 853%.
Its innovation received international media attention, generated a total of 240 million social media impressions, and our video went viral, reaching consumers worldwide through booming online marketplaces.
